So rather than just do one or two sessions and call it the end of training for top brass, Leeds took the improv idea to the next level. Kavanaugh says Ask’s intranet has a log of exercises and videos so every person in the company can use it. “Doug doesn’t do anything in a small way. We made this a pillar of culture and every Friday we are training this muscle with a repository of tools,” she says. Meetings often start with improv warmups and new hires are encouraged to participate in sessions, too.